The 7 P's of Services Marketing - Management Study Guide.
A marketing plan presentation template consisting of seven stages. Your Problem. You need to document and communicate your marketing plan. It is required that you share with your team the details regarding your marketing strategy through a PowerPoint presentation.
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Services marketing is a specialised branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and.
The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).
The Services Marketing Triangle is a visual strategic model. It reinforces the importance of people in a company’s ability to keep its promises. The Services Marketing Triangle. The Services Marketing Triangle is shown in the following diagram. It shows the key marketing activities that happen between the key actors within services businesses.
List of Marketing Presentation Topics. Uses of Internet as a marketing medium Philanthropy in communication at mid market firms: It pays to be creative Corporate Social Responsibility step towards brand building Corporate communication trends in today’s business world Importance of marketing in today’s economy. Communicating ethics up the supply chain: getting the world out to suppliers.