Analysis Of Tescos Corporate Strategy - UK Essays.
The business strategy couldn’t be formulating without proper marketing research tools. It provides the information about marketing scenarios and it become possible to deal with identified challenges and weak aspects. Thus the promotional mix and strategic alliance could become essential element for Tesco’s business strategy (Murthy, 2012).
This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim.
With respect to the business unit strategy and functional strategy, Tesco adheres to its consumer-centric concept all along and breaks many traditional rules of retailing. Tesco is always been “one step ahead of its competitors” (Vending International, 2006). One of the most critical operation strategies of Tesco is for the benefit of customer.
The report mainly starts with the mission, vision and the value of the company. The external analysis of the report includes the political, economical, technological, environmental and the legal factors that affect Tesco. The five forces of Poster have also been explained in the report, along with.
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The appropriate future strategies for Tesco would be as following: Total focus on UK retail (Market Penetration): The UK market is the biggest customer hub for Tesco, it has got many loyal customers in this market and hence Tesco must try to make greatest revenues from this market. It is very important that they do not lose their brand loyalty to the UK customers and hence they should make.