Brand loyalty and involvement in different customer levels.
The dissertation entitled The Impact of Brand Experience on Brand Loyalty: Selected Caltex Retail Sites is being submitted for the Honours degree in Strategic Brand Communication at Vega School of Brand Leadership. Signed: Priyanka Padayachee Student Number: 11028945 ! Submitted: October 2015.
The aim and objective of the thesis is to examine the relationship between customer satisfaction and customer loyalty and to analyze how these elements lead business to success in a long term. This thesis emphasizes measuring the customer satisfaction and loyalty in order to bring the improvement in the business organizations.
Concurrently, self-expression motivation has a negative effect on OBCeWOM. Finally, this thesis confirms the role of OBCeWOM in brand trust, brand loyalty, and oppositional brand loyalty. Current research offers several theoretical, methodological and managerial implications.
Brand Management Strategy for Korean Professional Football Teams: A Model for Understanding the Relationships between Team Brand Identity, Fans’ Identification with Football Teams, and Team Brand Loyalty A thesis submitted for the degree of Doctor of Philosophy By Ja Joon Koo School of Engineering and Design Brunel University March 2009.
This thesis research aims to discover the relationship between customer satisfaction and customer loyalty. It is discovered from literature and previous research on relevant theories for this research. The factors that influence customer satisfaction and customer loyalty are explored.
Brand Loyalty in marketing has been associated with a posi6tive perception by consumers towards the brand while Customer Loyalty has been associated with the spending power of consumers induced by various loyalty programs. However research in both Brand Loyalty and Customer Loyalty uses the.
PRICE PROMOTION, QUALITY AND BRAND LOYALTY Business Administration Master’s Thesis--One year program (FEAD01) 15 ECTS Academic Year Spring 2011 Thesis Advisor Lars WITELL Seren URUN 861116-T244. i ABSTRACT This thesis depicts how price promotion influences customer brand loyalty and buying behavior in the context of the retail industry.